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The Promote Better Blog

Powerful Ideas for Progressive Brands

Those pesky deductions: how they happen and why emerging CPG brands should care
  • Deduction Management
  • Emerging Brands

Those pesky deductions: how they happen and why emerging CPG brands should care

Chris Ambarian
Chris Ambarian
January 12, 2023
Crisp data is now integrated into Promomash. What does this mean for emerging brands? Everything.
  • Performance & Productivity
  • Retail / Trade Promotion
  • trade promotion management
  • Crisp

Crisp data is now integrated into Promomash. What does this mean for emerging brands? Everything.

Chris Ambarian
Chris Ambarian
November 14, 2022
A Special Dedication

A Special Dedication

Chris Ambarian
Chris Ambarian
April 25, 2022
Spacestation CPG and Promomash Cooperate to Transform How Emerging Brands Work with Retailers
  • Broker management
  • trade promotion management
  • Emerging Brands
  • CPG Startups
  • partnerships

Spacestation CPG and Promomash Cooperate to Transform How Emerging Brands Work with Retailers

Promomash
Promomash
March 6, 2022
Yuval and Chris Have
  • Deduction Management
  • Emerging Brands
  • CPG Startups
  • podcasts

Yuval and Chris Have "15 Minutes of Genius" with Alex Bayer of Genius Juice

Promomash
Promomash
September 15, 2021
Social Sampling Now Available for Promomash Clients
  • Marketing ROI
  • Field Marketing
  • Brand Managers
  • Social Media
  • Online Promotion
  • CPG Brands
  • Emerging Brands

Social Sampling Now Available for Promomash Clients

Promomash
Promomash
June 30, 2021
Whole Foods Market Resumes Open and Serve Demos
  • Marketing ROI
  • In-store Demos
  • Field Marketing
  • Brand Managers
  • demo scheduling
  • demo management
  • CPG Brands
  • Emerging Brands

Whole Foods Market Resumes Open and Serve Demos

Promomash
Promomash
June 21, 2021
The next generation of Promomash is here – and it does more than you ever thought possible for CPG promotions.
  • Retail / Trade Promotion
  • CPG Brands
  • trade promotion management
  • Emerging Brands
  • product update

The next generation of Promomash is here – and it does more than you ever thought possible for CPG promotions.

Chris Ambarian
Chris Ambarian
April 7, 2021
The Cure CPG Execs Need Right Now
  • Retail / Trade Promotion
  • Brand Executives
  • CPG Brands
  • trade promotion management
  • CPG Startups

The Cure CPG Execs Need Right Now

Chris Ambarian
Chris Ambarian
April 1, 2021
Profit-less Trade Promotion is Like a Love-less Romance
  • Retail / Trade Promotion
  • CPG Brands
  • trade promotion management
  • CPG Startups

Profit-less Trade Promotion is Like a Love-less Romance

Chris Ambarian
Chris Ambarian
February 7, 2021
Your (lack of a) marketing calendar is killing your CPG sales

Your (lack of a) marketing calendar is killing your CPG sales

Chris Ambarian
Chris Ambarian
January 13, 2021
When 2020 handed us lemons, we made webinars
  • webinars
  • Agencies
  • Marketing
  • Emerging Brands
  • CPG Startups
  • Founders

When 2020 handed us lemons, we made webinars

Chris Ambarian
Chris Ambarian
January 13, 2021
We want to know: What are your plans for 2021?
  • Brand Executives
  • Brand Managers
  • CPG Brands
  • Emerging Brands

We want to know: What are your plans for 2021?

Chris Ambarian
Chris Ambarian
November 25, 2020
Sampling’s New Perfect Pairing: Online Activations + In-Store Demos
  • In-store Demos
  • Field Marketing
  • Brand Ambassadors
  • Online Promotion

Sampling’s New Perfect Pairing: Online Activations + In-Store Demos

Sarah Meyerdirk
Sarah Meyerdirk
October 21, 2020
Iteration: The Path to the Perfect Product
  • Retail / Trade Promotion
  • Brand Executives
  • CPG Brands

Iteration: The Path to the Perfect Product

Yuval Selik
Yuval Selik
September 29, 2020
The Secret Weapon in a David vs Goliath Strategy
  • Retail / Trade Promotion
  • CPG Brands
  • Marketing

The Secret Weapon in a David vs Goliath Strategy

Yuval Selik
Yuval Selik
September 14, 2020
6 Signs Your Brand Should Consider Promomash Deduction Management Services
  • Retail / Trade Promotion
  • CPG Brands
  • Deduction Management

6 Signs Your Brand Should Consider Promomash Deduction Management Services

Kurt Kaiser
Kurt Kaiser
July 22, 2020
Your Brokers Might Be Making You Broke
  • Retail / Trade Promotion
  • CPG Brands
  • Broker management

Your Brokers Might Be Making You Broke

Yuval Selik
Yuval Selik
July 15, 2020
Introducing the Demo & Merchandising Reopenings Map
  • In-store Demos
  • Retail / Trade Promotion
  • Merchandising

Introducing the Demo & Merchandising Reopenings Map

Chris Ambarian
Chris Ambarian
July 5, 2020
TOP 11 Tips for Effective Broker Management
  • Retail / Trade Promotion
  • CPG Brands
  • Broker management

TOP 11 Tips for Effective Broker Management

Yuval Selik
Yuval Selik
July 5, 2020
How Will Sampling and In-Store Demos Look Post-COVID?
  • In-store Demos
  • Brand Managers
  • Coronavirus
  • CPG Brands

How Will Sampling and In-Store Demos Look Post-COVID?

Chris Ambarian
Chris Ambarian
June 11, 2020
5 Reasons Why Deduction Management Is More Than Just a Necessary Evil

5 Reasons Why Deduction Management Is More Than Just a Necessary Evil

Chris Ambarian
Chris Ambarian
June 2, 2020
We Were in 9 Regions of Whole Foods and Lost 8 of Them: A Lesson on What NOT to Do in a Downturn
  • Marketing ROI
  • Performance & Productivity
  • Retail / Trade Promotion
  • CPG Brands

We Were in 9 Regions of Whole Foods and Lost 8 of Them: A Lesson on What NOT to Do in a Downturn

Yuval Selik
Yuval Selik
May 8, 2020
Virtual Demos: Quickly Turn Your Brand Ambassadors Into a Valuable Online Asset
  • Brand Ambassadors
  • Coronavirus
  • Social Media
  • Online Promotion

Virtual Demos: Quickly Turn Your Brand Ambassadors Into a Valuable Online Asset

Sarah Meyerdirk
Sarah Meyerdirk
May 7, 2020
Q&A with Dr. Bronner's
  • Coronavirus
  • Personal care
  • CPG Brands
  • Client Success

Q&A with Dr. Bronner's

Yuval Selik
Yuval Selik
May 7, 2020
Why Cutting Trade Spend is the Worst Advice Right Now
  • Retail / Trade Promotion
  • Brand Ambassadors
  • CPG Brands

Why Cutting Trade Spend is the Worst Advice Right Now

Chris Ambarian
Chris Ambarian
May 4, 2020
Keeping Your Brand Ambassadors Working During the Coronavirus Crisis
  • Retail / Trade Promotion
  • Brand Ambassadors
  • Coronavirus
  • Social Media
  • Online Promotion

Keeping Your Brand Ambassadors Working During the Coronavirus Crisis

Yuval Selik
Yuval Selik
March 25, 2020
CPG Promotion in Times of Epidemic - Part 2
  • In-store Demos
  • Retail / Trade Promotion
  • Coronavirus
  • Supplements
  • Personal care

CPG Promotion in Times of Epidemic - Part 2

Chris Ambarian
Chris Ambarian
March 11, 2020
CPG Promotion in Times of Epidemic - Part 1
  • In-store Demos
  • Retail / Trade Promotion
  • Coronavirus

CPG Promotion in Times of Epidemic - Part 1

Yuval Selik
Yuval Selik
March 11, 2020
Is Trade Promotion the White Elephant of CPG?
  • Retail / Trade Promotion
  • Brand Executives

Is Trade Promotion the White Elephant of CPG?

Chris Ambarian
Chris Ambarian
January 16, 2020
Why CloudCherry Recognized our VP of Client Happiness and Success as a CX National Champion
  • Brand Executives
  • Brand Managers

Why CloudCherry Recognized our VP of Client Happiness and Success as a CX National Champion

Chris Ambarian
Chris Ambarian
November 22, 2019
6 Ways to Convert Samplers to Buyers
  • Brand Executives
  • Brand Managers
  • Brand Ambassadors

6 Ways to Convert Samplers to Buyers

Sarah Meyerdirk
Sarah Meyerdirk
November 22, 2019
The Top 3 Questions You Need to Ask Your BA Candidates
  • Brand Executives
  • Brand Managers
  • Brand Ambassadors

The Top 3 Questions You Need to Ask Your BA Candidates

Sarah Meyerdirk
Sarah Meyerdirk
November 22, 2019
5 Lessons from a Half-Million In-Store Sampling Events
  • Brand Executives
  • Brand Managers

5 Lessons from a Half-Million In-Store Sampling Events

Chris Ambarian
Chris Ambarian
November 22, 2019
The New Look of Promomash
  • General & Housekeeping
  • Field Marketing
  • Brand Managers

The New Look of Promomash

Chris Ambarian
Chris Ambarian
November 20, 2019
The Evolution of Promomash
  • Brand Executives
  • Brand Managers
  • demo management

The Evolution of Promomash

Chris Ambarian
Chris Ambarian
November 20, 2019
7 Reasons Why Earlier is Better for Demo Coordinators
  • Brand Managers
  • demo scheduling
  • demo management

7 Reasons Why Earlier is Better for Demo Coordinators

Chris Ambarian
Chris Ambarian
November 20, 2019
About this Blog
  • Brand Executives
  • Brand Managers

About this Blog

Chris Ambarian
Chris Ambarian
November 20, 2019
Your Demo Reports are Way More Important than You Think (Part 2)
  • Brand Executives
  • Brand Managers

Your Demo Reports are Way More Important than You Think (Part 2)

Chris Ambarian
Chris Ambarian
November 20, 2019
Amazon-Whole Foods Shakeup: Some Will Love It (Others, not so much.)
  • Brand Executives
  • Brand Managers
  • Amazon
  • amazon whole foods merger
  • Whole Foods Market

Amazon-Whole Foods Shakeup: Some Will Love It (Others, not so much.)

Chris Ambarian
Chris Ambarian
November 20, 2019
Whole Foods & Amazon: What CPG Companies Must Know
  • Brand Executives
  • Brand Managers
  • Amazon
  • amazon whole foods merger
  • Whole Foods Market

Whole Foods & Amazon: What CPG Companies Must Know

Chris Ambarian
Chris Ambarian
November 20, 2019
Your Demo Reports are Way More Important than You Think (Part 1)
  • Brand Executives
  • Brand Managers

Your Demo Reports are Way More Important than You Think (Part 1)

Chris Ambarian
Chris Ambarian
October 30, 2019
To Demo or Not to Demo? That is the question...
  • Brand Executives
  • Brand Managers

To Demo or Not to Demo? That is the question...

Chris Ambarian
Chris Ambarian
October 30, 2019
The #1 Under-Exploited Opportunity in Nutritional Supplement Marketing
  • Marketing ROI
  • Field Marketing
  • Performance & Productivity
  • Retail / Trade Promotion
  • Brand Executives
  • Brand Managers
  • demo management

The #1 Under-Exploited Opportunity in Nutritional Supplement Marketing

Chris Ambarian
Chris Ambarian
October 24, 2017
5 Unusual Viewpoints on CPG Marketing in 2017
  • Brand Executives

5 Unusual Viewpoints on CPG Marketing in 2017

Chris Ambarian
Chris Ambarian
February 23, 2017

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Popular Posts

5 Lessons from a Half-Million In-Store Sampling Events

5 Lessons from a Half-Million In-Store Sampling Events

TOP 11 Tips for Effective Broker Management

TOP 11 Tips for Effective Broker Management

Crisp data is now integrated into Promomash. What does this mean for emerging brands? Everything.

Crisp data is now integrated into Promomash. What does this mean for emerging brands? Everything.

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