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About this Blog

About this Blog
You are a smart, successful manager or top executive in a consumer packaged goods (CPG) marketing and sales organization. Our goal, with the Promote Better Blog, is to make you even smarter (or at least better informed), and even more successful.

In the pages of this blog, you’ll find the latest thinking and insights in the world of offline marketing, a.k.a. field marketing and person-to-person promotion.

As quickly as I can write, I will be sharing with you state-of-the-art insights gained from over 30 years of experience in marketing and sales, and from working with hundreds of the most successful food and beverage brands in existence today. Through my work with Promomash, I have had the extreme privilege of working with some of the most successful thought leaders in our industry, to help them use the latest techniques and technologies to transform their marketing programs to compete more effectively in the modern marketplace. The Promomash team has generated an incredible amount of hard data about what works and what does not, and it is my humble privilege to be able to share with you some of the important insights we’ve gained as a result.

There are companies offering some truly amazing new products in the healthy / natural / organic marketpace today – companies whose greatest challenge is to make themselves and their products known to the consumer. My heartfelt goal for this blog is to raise the level of our subscribers’ marketing efficiency and expertise, so that their products can garner the success that they so richly deserve.

In addition to my own insights, I will be inviting expert guest contributors to offer their unique perspectives as well. It should be a lively conversation, to be sure. (And as the next few weeks and months wear on, any "lorem ipsums" that you may encounter will be replaced with valuable content!)

I hope you will find these posts useful to your own business, and invite you to share your own comments and perspectives as we go. And of course, if there’s anything specific that you’d like us to cover, you can write me at caa@promomash.com, and I’ll be happy to add that to the stack of exciting topics we have planned for you.

Let’s promote!

Share the knowledge!