Without a doubt, demo day profits are one of the most important metrics of any retail demo program – after all, you only get one chance to maximize this number! So, given the limited time for in-store demos, it’s vital to capitalize on every minute your Brand Ambassadors are in front of shoppers.
We know that designing a winning demo starts with one single factor: hiring the right Brand Ambassador. The quality of your BA can have the single most important impact to the bottom line on your investment. Therefore, you would be wise to spend some quality time preparing an interview process that will result in only GREAT brand ambassadors representing you.
