Category: Broker management

Emerging CPG brands face innumerable challenges as they compete for shelf space and shopper’s attention. Walk into any brick and mortar (B&M) retailer, and on average, you'll find 35,000 products (mostly unknown) on their shelves – each of them championed by anonymous dreamers, believers, and risk-takers who wake up every day hoping to gain market acceptance and the glory of CPG stardom.

Do you have 3rd party brokers or in-house sales reps visiting independent stores? If you're an emerging brand you are probably spending a considerable amount of effort on your broker relationships.