2026 CPGenius Blog Test

All

Trade Promotion Management Deduction Management Field Marketing CPG Business

Case Studies Deduction Management Clients featured

Angela Guzman

For Poppi, Improving Deductions & Accrual Accuracy Came Down to One Thing

UNFI SSA Deduction Changes 2026

Deduction Management featured UNFI

Yuval Selik

UNFI SSA Deduction Change in 2026: What Suppliers Need to Know

Deduction Management Trade Promotion Management CPG Business featured

Chris Ambarian

4 Trends Shaping CPG Trade Promotion & Deduction Management in 2026

Deduction Management Trade Promotion Management

Yuval Selik

The Most Expensive Lie in CPG: Why Promo Lift Doesn’t Mean Success

Trade Spend Management

Deduction Management Trade Promotion Management

Yuval Selik

How the Best-Performing CPG Brands Manage Trade Spend

Deduction Management Trade Promotion Management

Yuval Selik

5 Profit-Draining Traps CPG Brands Fall Into – and How to Avoid Them

Demos and Sampling Field Marketing

Tate Glasgow

IRL (In Real Life) is Back in 2025: Seizing the Opportunity with In-Store Demos

4th and Heart Deduction Management

Case Studies Deduction Management featured

Angela Guzman

Handling Deductions is Smoother than Butter for 4th & Heart

Deduction Management Trade Promotion Management

Yuval Selik

How to Allocate Trade Funds for Maximum ROI

Trade Promotion Management and AI

Deduction Management Trade Promotion Management featured

Tate Glasgow

Deploying AI in Trade Promotion Management and Deduction Management: A Balanced Perspective

Chaotic Trade Calendar

Trade Promotion Management featured

Yuval Selik

The Butterfly Effect of a Disorganized Trade Calendar: Small Mistakes, Big Revenue Losses

Trade Spend

Trade Promotion Management featured

Yuval Selik

The Hidden Cost of Unaccountable Trade Spend

Unit Economics and Profitability

Trade Promotion Management featured

Yuval Selik

The Power of Unit Economics in CPG

Trade Promotion Management

Trade Promotion Management featured

Yuval Selik

Overspending on Trade Promotions? How to Find Out and Fix It.

Trade Promotion Management

Trade Promotion Management featured

Yuval Selik

Flying Blind: The Case for Real-Time Trade Promotion Management (TPM)

Trade Promotion Management trade spend featured

Tate Glasgow

The Role of Trade Promotion Management (TPM) in Growing Your Retail Business

Trade Spend Optimization for Milkadamia with Promomash

Deduction Management

Angela Guzman

Milkadamia Case Study: How Promomash Helped Optimize Trade Spend Management and Profitability

Deduction Management

Deduction Management

Chris Ambarian

Deduction Management: From Matrix to Metrics - Know Your Data

Deduction Management Services

Deduction Management Trade Promotion Management

Yuval Selik

6 Signs You Need Better Deduction Management Today

CPG Business featured Revenue Growth Management

Angela Guzman

Revenue Growth Management | 6 Strategies for Emerging and Midsize CPG Brands

Field Marketing Management

Demos and Sampling Field Marketing Brand Ambassadors featured

Rachel Roedel

A Guide to Great CPG Field Marketing Management

Trade Spend Management

Trade Promotion Management

Yuval Selik

The Trifecta of CPG Trade Spend Management

Case Studies Deduction Management Trade Promotion Management featured

Angela Guzman

Graza Sets Itself Up for a Sizzling Future with Promomash + Crisp

Deduction Management featured

Tate Glasgow

Reclaiming Your Team's Time: 3 Strategies for Handling Deductions

Clients CPG Business featured

Tate Glasgow

9 Keys to Success for New Retail Launches: Advice from Client Brands

Clients CPG Business

Angela Guzman

3 Lessons from Brands at Expo West 2024 on Achieving Sustainable C.P.G. (Cash, Profitability & Growth)

Deduction Management Trade Promotion Management Clients

Angela Guzman

Hyper-Growth Brand Mid-Day Squares Chooses Promomash to Tackle Trade Spend and Deduction Management Challenges

Retail Sales Velocity

Trade Promotion Management

Tate Glasgow

5 Strategies to Boost Retail Sales Velocity

Trade Promotion Management News

Angela Guzman

Introducing CPGenius by Promomash: How We Help Brands Run Their Business Better.

Trade Promotion Management partnerships Crisp

Angela Guzman

Promomash + Crisp Partnership Celebrates One Year, a Client Milestone & Industry Award

Trade Promotion Management CPG Business

Jessica Fisher / Crisp

Partner Q+A with Crisp: Yuval Selik on navigating and executing holiday promotions

Trade Promotion Management CPG Business

Yuval Selik

10 Strategies to Help Brands Weather the CPG Winter

Trade Promotion Management CPG Business

Yuval Selik

The 6 Top Mistakes Brands Make When Going Into Retail

Trade Promotion Management trade spend

Yuval Selik

Decoding Trade Promotions for Direct vs. Indirect Customers

Trade Promotion Management trade spend

Chris Ambarian

Why Cutting Promotion During Hard Times is the Worst Thing to Do

CPG Business

Yuval Selik

If You Don't NO, Now You NO: The Art of Saying "No" Strategically

Deduction Management Trade Promotion Management trade spend Clients

Angela Guzman

Manzana Takes a Bite Out of Deductions with Promomash

Demos and Sampling Trade Promotion Management

Chris Ambarian

5 Ways to Finally Tie Demos to Actual Sales

Deduction Management Trade Promotion Management trade spend Clients

Angela Guzman

The Honey Pot Seizes Opportunities for Continued Growth with Help from Promomash + Crisp

Brand Ambassadors

Promomash

PAWS for an Important Announcement

partnerships Crisp Team Clients

Angela Guzman

The Promomash Team’s Top 5 Highlights from Expo West 2023

Deduction Management Trade Promotion Management trade spend

Chris Ambarian

How to Take Deductions from Annoying to Insightful

Trade Promotion Management trade spend

Guest author: Scott Siegel

Guest Blog: 3 Keys to Effective Trade Promotion Planning

Deduction Management Trade Promotion Management Crisp trade spend

Chris Ambarian

12 Ways Promomash + Crisp Will Make You a CPGenius

Trade Promotion Management trade spend

Yuval Selik

MCB. SCAN. OI. OH MY!

Broker management CPG Business

Guest author: Karyn McCarthy

Guest Post: 3 Classic Mistakes to Avoid When Launching a Natural Brand

Deduction Management

Chris Ambarian

Those Pesky Deductions: How They Happen and Why Emerging CPG Brands Should Care

Trade Promotion Management Crisp

Chris Ambarian

Crisp Data is Now Integrated Into Promomash. What Does This Mean for CPG Brands? Everything.

Chris Ambarian

A Special Dedication

Broker management Trade Promotion Management partnerships

Promomash

Spacestation CPG and Promomash Cooperate to Transform How Emerging Brands Work with Retailers

Deduction Management

Promomash

Yuval and Chris Have "15 Minutes of Genius" with Alex Bayer of Genius Juice

Field Marketing Online Activation

Promomash

Social Sampling Now Available for Promomash Clients

Demos and Sampling Field Marketing

Promomash

Whole Foods Market Resumes Open and Serve Demos

Trade Promotion Management

Chris Ambarian

The next generation of Promomash is here – and it does more than you ever thought possible for CPG promotions.

Trade Promotion Management

Chris Ambarian

The Cure CPG Execs Need Right Now

Trade Promotion Management

Chris Ambarian

Profit-less Trade Promotion is Like a Love-less Romance

Chris Ambarian

Your (lack of a) marketing calendar is killing your CPG sales

CPG Business

Chris Ambarian

When 2020 handed us lemons, we made webinars

Chris Ambarian

We want to know: What are your plans for 2021?

Demos and Sampling Field Marketing Brand Ambassadors Online Activation

Sarah Meyerdirk

Sampling’s New Perfect Pairing: Online Activations + In-Store Demos

Trade Promotion Management

Yuval Selik

Iteration: The Path to the Perfect Product

Trade Promotion Management

Yuval Selik

The Secret Weapon in a David vs Goliath Strategy

Broker management Trade Promotion Management

Yuval Selik

Your Brokers Might Be Making You Broke

Demos and Sampling Merchandising Trade Promotion Management

Chris Ambarian

Introducing the Demo & Merchandising Reopenings Map

Broker management Trade Promotion Management

Yuval Selik

TOP 11 Tips for Effective Broker Management

Demos and Sampling Pandemic

Chris Ambarian

How Will Sampling and In-Store Demos Look Post-COVID?

Chris Ambarian

5 Reasons Why Deduction Management Is More Than Just a Necessary Evil

Trade Promotion Management

Yuval Selik

We Were in 9 Regions of Whole Foods and Lost 8 of Them: A Lesson on What NOT to Do in a Downturn

Brand Ambassadors Pandemic Online Activation

Sarah Meyerdirk

Virtual Demos: Quickly Turn Your Brand Ambassadors Into a Valuable Online Asset

Pandemic Clients

Yuval Selik

Q&A with Dr. Bronner's

Brand Ambassadors Trade Promotion Management

Chris Ambarian

Why Cutting Trade Spend is the Worst Advice Right Now

Brand Ambassadors Pandemic Online Activation Trade Promotion Management

Yuval Selik

Keeping Your Brand Ambassadors Working During the Coronavirus Crisis

Demos and Sampling Pandemic Trade Promotion Management

Chris Ambarian

CPG Promotion in Times of Epidemic - Part 2

Demos and Sampling Pandemic Trade Promotion Management

Yuval Selik

CPG Promotion in Times of Epidemic - Part 1

Trade Promotion Management

Chris Ambarian

Is Trade Promotion the White Elephant of CPG?

cx3

Chris Ambarian

Why CloudCherry Recognized our VP of Client Happiness and Success as a CX National Champion

samplers-to-buyers

Brand Ambassadors

Sarah Meyerdirk

6 Ways to Convert Samplers to Buyers

BA-candidates

Brand Ambassadors

Sarah Meyerdirk

The Top 3 Questions You Need to Ask Your BA Candidates

5-lessons

Chris Ambarian

5 Lessons from a Half-Million In-Store Sampling Events

evolution-promomash-2-3

Field Marketing

Chris Ambarian

The New Look of Promomash

evolution-promomash-3

Demos and Sampling

Chris Ambarian

The Evolution of Promomash

earlier-better-demo-coordinators-1

Demos and Sampling

Chris Ambarian

7 Reasons Why Earlier is Better for Demo Coordinators

about-this-blog-1

Chris Ambarian

About this Blog

Demo-Reports-part2-1

Chris Ambarian

Your Demo Reports are Way More Important than You Think (Part 2)

amazon-2

Amazon Whole Foods Market

Chris Ambarian

Amazon-Whole Foods Shakeup: Some Will Love It (Others, not so much.)

amazon-1-1

Amazon Whole Foods Market

Chris Ambarian

Whole Foods & Amazon: What CPG Companies Must Know

Demo-Reports-part1-2

Chris Ambarian

Your Demo Reports are Way More Important than You Think (Part 1)

demo-or-not-demo-2

Chris Ambarian

To Demo or Not to Demo? That is the question...

supplements-1

Demos and Sampling Field Marketing Trade Promotion Management

Chris Ambarian

The #1 Under-Exploited Opportunity in Nutritional Supplement Marketing

Viewpoints-2

Chris Ambarian

5 Unusual Viewpoints on CPG Marketing