Category: Retail trade promotion

If you’re a brand on retail store shelves, there’s a high likelihood you’re running some sort of trade promotion. The sole purpose of trade promotions is to move the brand’s products off the shelf and into the shopper’s cart. It’s the primary way that brands partner up with retailers to drive more sales to consumers.

It’s a truism because most humans respond more urgently to an active headache than to the prospect of proactively avoiding headaches by staying healthy. But that does nothing to minimize the fact that (according to Zion Market Research) over $130B of vitamins and other health supplements are sold globally every year.