Remember the old saying, “The early bird catches the worm”? It meant that someone who wakes up early and gets at it before everyone else will get a bigger chunk of life’s rewards. And for demo coordinators, “rewards” means actually taking all the demos that you are authorized to do, and getting them scheduled into stores. No one wants to be asked (or authorized) by management to do a bunch of demos, and then come back a month or two later and say they just couldn’t get them all set up.
It’s a truism because most humans respond more urgently to an active headache than to the prospect of proactively avoiding headaches by staying healthy. But that does nothing to minimize the fact that (according to Zion Market Research) over $130B of vitamins and other health supplements are sold globally every year.
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