“Every dark cloud has a silver lining.” Remember that saying? For Brand Ambassadors and for brands banking on demos as a means for driving trial of your products, it’s certainly easy to see the COVID-19 pandemic as a dark cloud. So where is the silver lining?
In the last 2-3 weeks, in-store demonstrations have become a virtually non-existent activity as grocery and food retailers across the country scramble to serve shoppers preparing for extended periods of quarantine due to the COVID-19 crisis.
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