Category: Cpg brands

Promomash deduction management services can take over many or all aspects of organizing, cataloging, and validating the short payments that a brand’s customers make every month – and can even seek repayment for those short payments that are not valid.

Emerging CPG brands face innumerable challenges as they compete for shelf space and shopper’s attention. Walk into any brick and mortar (B&M) retailer, and on average, you'll find 35,000 products (mostly unknown) on their shelves – each of them championed by anonymous dreamers, believers, and risk-takers who wake up every day hoping to gain market acceptance and the glory of CPG stardom.

Do you have 3rd party brokers or in-house sales reps visiting independent stores? If you're an emerging brand you are probably spending a considerable amount of effort on your broker relationships. 

In-store food sampling and product demos are coming back. Here’s how we think they will change – and how CPG brands can prepare now.

Dr. Bronner’s is an icon in the natural products industry. Founded in 1948 by Dr. Emanuel Bronner (after nearly 100 years of family soapmaking), they have been a pioneer in products, organic certification and fair trade practices, social and business integration and fair business practices, and GMO labeling. And of course, they are a certified B Corporation.

At the beginning of the unfolding COVID-19 emergency, we posted about “doubling down” on the type(s) of promotion that brands should be doing during the pandemic. As it turned out, our ideas have largely been proven correct. However, there has been some contrary - we'll even call it bad - advice going around, so we’d like to go one step further and clarify what that bad advice is, as well as what brands should be doing instead and why.