In-store food sampling and product demos are coming back. Here’s how we think they will change – and how CPG brands can prepare now.
Demo reports are one of the biggest missed opportunities in field marketing today.
The good news is that these shortcomings are easily remedied. It turns out that consumers actually want to provide their inputs… to a limit. Companies simply need to learn what to ask, and how to ask it – and then be disciplined about asking for answers that will positively impact their bottom lines.